CTS - Collaborative Transformative System

Meet CTS

The CTS Method

The Collaborative Transformative System (CTS) is a research-backed framework designed to accelerate team performance and drive meaningful transformation at individual, relational, systemic, and performance levels. Grounded in Cultural Historical Activity Theory (CHAT) and cutting-edge findings in psychological safety, collective intelligence, and decision architecture, CTS integrates structured methodologies to enhance collaboration, transparency, and innovation across diverse industries.

How It Works

CTS is implemented through a four-phase model designed to systematically diagnose, intervene, mobilize, and embed transformation into an organization’s core operations. The methodology is built on four dimensions that guide its execution and outcomes.

The Four Dimensions of CTS

Connection

Teams function at their highest potential when deep relational trust and psychological safety are established.

Transparency

Sustainable transformation relies on clear decision-making, open dialogue, and systemic understanding.

Synergy

Harnessing the power of collective intelligence leads to superior innovation and problem-solving.

Agency

True transformation occurs when individuals feel empowered to take ownership of change.

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4 Dimensions of the Collaborative Transformative System

Four-Phase CTS Implementation Model

Reveal

Diagnose team dynamics, relational structures, and systemic barriers.

Design

Co-create customized intervention strategies based on assessment insights.

Mobilize

Execute targeted interventions that drive transformation.

Embed

Sustain and institutionalize new practices to ensure long-term transformation.

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Diagram of the Four-Phase CTS (Collaborative Transformative System) Implementation Model

CTS Foundation

CTS draws from established research in organizational psychology, adult learning theory, and cultural-historical activity systems. It particularly builds on Stetsenko's "collaborative transformative practice" concept, which views human development as inseparable from the social practices in which individuals participate, while acknowledging that individuals transform those practices through their agency.

What makes CTS different?

Unlike conventional team-building approaches, CTS represents a fundamental shift in how we approach organizational transformation:

Multi-Level Approach

Addressing transformation at individual, team, and organizational levels.

Agency-Driven Change

Fostering ownership and active change rather than passive participation.

Evolutionary Implementation

Recognizing transformation as an ongoing process rather than a one-time intervention.

Case Study:
Pharma GBU Transformation

It started, as these things often do, with frustration.

A team of brilliant minds, researchers, marketers, regulatory experts, each speaking their own language, moving toward the same goal but never quite in sync. Decisions bottlenecked. Ideas got lost in translation. Meetings stretched endlessly, yet progress felt just out of reach.

They needed a breakthrough.

Enter CTS. A series of interventions designed not just to smooth the cracks but to rebuild collaboration from the inside out.

First, Connection. Narrative mapping revealed motivations hidden beneath job titles, weaving a shared story between departments. Scientists saw the marketers' urgency; regulatory teams understood the researchers' precision. A common language emerged.

Then, Transparency. Visualizing workflows, the team pinpointed the friction slowing them down. The invisible became visible, and with it, a path forward.

‍Synergy followed. Collective intelligence practices transformed isolated brilliance into strategic innovation. No longer separate voices, but a chorus of insight.

Finally, Agency. Autonomy wasn’t just given, it was claimed. Teams ran without fear of failure and discovered that ownership was the missing catalyst all along.

And the results?

Ownership skyrocketed

40% more accountability, proactive initiative in cross-functional work.

Engagement flourished

45% boost in motivation, participation, and overall energy.

Psychological safety expanded

35% increase in open dialogue across departments.

Collaboration strengthened

up 55%, with clearer articulation of complex topics and smoother interdepartmental teamwork.

Decision-making accelerated

faster consensus-building, streamlined workflows, and a 48% increase in decision-making.

A fragmented team had transformed into a dynamic force: efficient, adaptable, thriving.

CTS works for any team, in any industry.

The CTS methodology can be adapted to various organizational needs and timeframes from 1-3 day immersive experiences to 3+ month organizational change.

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